Privacy & Cookie Policy
Last Updated On 5-Jun-2025
Effective Date 01-Jun-2025
Privacy Policy
This Privacy Policy describes the policies of Mastering Alchemy INC, 1500 E College Way, Ste A #790, Mount Vernon, Washington 98273, United States of America (the), email: service@masteringalchemy.com, phone: +1 206-238-6545 on the collection, use and disclosure of your information that we collect when you use our website ( https://masteringalchemy.com ) and subdomains. (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.
We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.
How We Use Your Information:
We will use the information that we collect about you for the following purposes:
Marketing/ Promotional
Creating user account
Testimonials
Customer feedback collection
Enforce T&C
Support
Administration info
Manage customer order
Site protection
Manage user account
If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.
How We Share Your Information:
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
Analytics
We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.
We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.
Your Rights:
Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at service@masteringalchemy.com. We will respond to your request in accordance with applicable law.
You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at service@masteringalchemy.com.
Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.
Cookies Etc.
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy below.
Security:
The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
Third Party Links & Use Of Your Information:
Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Grievance / Data Protection Officer:
If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Mastering Alchemy INC, 1500 E College Way, Ste A #790, Mount Vernon WA 98273, email: service@masteringalchemy.com. We will address your concerns in accordance with applicable law.
Omi AI
This section describes how Mastering Alchemy INC (“we,” “us”) handles information when you use Omi, our AI chat companion embedded on Mastering Alchemy course pages (the “Omi Service”). It supplements our main Privacy Policy above. If anything here conflicts with the main Policy, this section applies to Omi.
What Omi Is
Omi is a conversational AI companion that helps you explore Mastering Alchemy teachings. It runs on Mastering Alchemy’s website and course platform and is available in free and paid plans, with different features and usage limits on each plan.
Information We Collect and Store
When you use Omi while signed in to your Mastering Alchemy / Thinkific account, we may collect and store:
Account and access
- Your Thinkific user ID and/or email address (used to identify your account and connect Omi to your course enrollment)
- Your plan level (free or paid) and when we last verified it
- Usage counts (for example, how many messages you send per day and how many saved conversations you have), used to enforce plan limits
Your conversations (when you save them)
- Chat messages you send and Omi’s replies
- Conversation titles (auto-generated from your first message or renamed by you)
- Dates and times of messages and conversations
Your preferences
- Settings you choose in Omi, such as tone and Mastering Alchemy experience level
Paid-plan memory (paid users only) If you are on a paid plan, Omi can remember context across conversations to personalize future chats. We may store:
- Memory instructions you provide (what you want Omi to remember)
- A memory summary generated from your conversations (or edited by you)
- When you last used Omi (to support memory updates)
We do not intentionally ask you to share passwords, payment card numbers, or other sensitive financial information in chat. Please do not enter that information in Omi.
What we do not store from sign-in your name, though it may be visible from your course login for display in the chat experience, but Omi’s database does not store your name as part of your saved Omi profile.
Browser session data
While you use Omi, your browser may temporarily store information needed to keep you signed in and resume your current conversation (for example, until you close the tab). This is not the same as the conversation history and preferences we store on our servers.
How We Use This Information
We use Omi-related information only to:
- Provide, operate, and improve the Omi Service
- Save conversations for your history to be available for continued conversation
- Apply your preferences and (for paid users) your memory settings
- Determine your plan and enforce fair-use limits
- Generate replies and, where enabled, conversation titles and memory summaries
- Protect the Service from abuse and maintain security
We do not use your Omi chats for advertising, sell your chat content, or share it with third parties for marketing purposes.
Service Providers (How Information Is Shared)
We do not sell your personal information. We share information only as needed to run Omi, with trusted providers who process data on our behalf and only for the purposes described here:
| Provider / role | What is shared | Why |
|---|---|---|
| Hosting & database (e.g. cloud infrastructure) | Stored account, chat, preference, and memory data | Secure storage and operation of Omi |
| Google (Gemini AI) | Your messages, conversation history sent with a request, preference and memory context (paid), and content needed to generate replies, titles, or memory summaries | AI processing to power Omi |
| Thinkific / Mastering Alchemy Course Platform | User ID and/or email | Confirm you are signed in and whether you have an active paid enrollment |
These providers are required to use the information only to deliver the service to us, not for their own unrelated purposes.
We may also disclose information if required by law, to protect rights and safety, or in connection with a business transfer, consistent with our main Privacy Policy.
Free vs. Paid Plans
- Free plan: Conversations can be saved up to your plan limit. Omi does not use cross-conversation memory for free accounts.
- Paid plan: Includes higher limits and optional memory across conversations. Memory is stored in your Omi account until you change or delete it.
If your paid access ends, your Omi data remains stored, but Omi will treat you as a free user (including no longer applying paid memory in new chats) until you upgrade again or delete your data.
Your Choices and Controls
You can:
- Update preferences anytime in Omi’s Preferences (tone, experience level, and—for paid users—”What I want Omi to know about me”).
- Rename or delete individual conversations from the conversation list.
- Edit or clear memory instructions and the memory summary (paid users) in Preferences.
- Delete all Omi data using “Delete all my data” in Preferences. This permanently removes your saved conversations, memory, and Omi preferences from our systems. It does not delete your Mastering Alchemy course account, purchases, or login (Thinkific); you can continue using Omi with a fresh start.
To request access, correction, deletion, or other privacy rights related to Omi, contact us at service@masteringalchemy.com, as described in our main Privacy Policy.
Retention
We keep Omi data for as long as your account uses the Service or as needed to provide it, unless you delete it (for example via “Delete all my data”) or we are required to retain it by law.
Security
We use reasonable technical and organizational measures to protect Omi data. No online service can guarantee absolute security; please use Omi as you would any online tool and avoid sharing information you are not comfortable storing.
Changes
We may update this Omi section from time to time. Material changes will be posted on our Privacy Policy page in line with our main Privacy Policy.
Cookie Policy
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Types of Cookies we use
Manage cookie preferences
You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
If you are using any other web browser, please visit your browser’s official support documents.